Celebrity Endorsment


 

Objective:

To leverage the advertising dollars spent on sponsorship and access a new audience for the clients services.

Solution:

A presenter focused video script was developed to provide a link between the celebrity and the client. The video shoot was planned in a cost effective way to get the hard-to-book celebrity, his heavy equipment and the company’s heavy equipment in one weather safe location. The completed video was incorporated in the company’s web site, distributed through the celebrity’s and the client’s social media channels and was also part of their regular e-news distribution.

Project Details:

  • promotional video, celebrity endorsement

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