To encourage prospects and clients to come to this high value event next year.
Rather than make available long videos of each of the keynote speakers, it was decided to come up with a highlights video that integrated interviews with each of the keynote speakers asking them to summarise their key points, as well as footage of the event. The result was a high value 5-6 minute package featuring concise summaries of the content of the day along with the dazzle of the colour and movement of the day. Slightly longer individual session summary videos in were also put together in the same style. The video was shared with those who couldn’t come and throughout the promotion for the next year’s event.